March 7, 2018
CHICAGO, March 7, 2018 /PRNewswire/ — Label Insight, the market leader for product transparency, today introduced Capture, a digital imaging service for creating high-quality product images. The company is now offering marketing, planogram and 360-degree product presentation images alongside the industry’s largest and most complete product attribute data set. With Capture, Label Insight is delivering the industry’s first solution that connects product attribute data to a complete set of high-resolution digital images. Additionally, by providing high-quality product images and product attribute data from a single source, Label Insight is simplifying the complex image and data ecosystem.
Maintaining consistent, uniform, high-quality images is a persistent challenge for today’s suppliers. At the same time, the demand for transparency has created the need for high order attributes. High order attribute data is an enhanced, more detailed version of conventional attributes, specifically designed to meet the increasing consumer demand for better information and transparency.
“Until now, linking data and images has been a daunting process due to the myriad image sources, data sources, distribution points and consumer touchpoints that create unnecessary complexity in the market,” said Paul Schaut, chief executive officer for Label Insight. “By introducing imaging services to our offering, brands and retailers can – for the first time – get required on-pack data, plus the industry’s best high order attribute data, and incredible high-quality digital imagery from a single source. This is an industry game-changer for organizations wanting to bring images and data together in a cost-effective way.”
Label Insight Capture produces GS1 defined planogram images, high-resolution marketing images, and spin set images to power 360-degree views. The entire image set is produced in one shoot, ensuring consistency and compatibility. Label Insight offers studio services in Chicago for customers who want to outsource product photography or supplement their in-house studio. For customers with more than 1,000 SKUs, Label Insight can remove logistical complications of shipping products off-site by bringing its studio to the customer’s location. Pricing is based on a single per image cost without added distribution fees.
Additionally, brands have rights to all images created and can download and distribute images and data via the network of their choice. By consolidating data and image services with Label Insight, brands remove the obstacle of connecting different sources to meet industry needs. With Capture, images and data can be created at the same time, then seamlessly connected. As a result, brands and retailers are not only equipped to meet today’s needs with GDSN data and product images, but also ready to quickly implement initiatives such as e-commerce transparency solutions, SmartLabel™ and more.
About Label Insight
Label Insight is the market leader for transparency and digital transformation, providing a full-stack data platform for CPG product attribute data and images covering more than 80 percent of top selling food, pet, and personal care items in the U.S. The company’s technology combines supply chain and on-package product information and employs proprietary data science and machine learning capabilities to create more than 22,000 high order attributes per product. This solution set delivers transparency to consumers and powers digital transformation through analytics, marketing, merchandising and e-commerce solutions for leading organizations across the Retail, Brand Manufacturer, Government and Technology industries. More information can be found at http://www.labelinsight.com.